„Daten sind nicht mein Problem“, resümierte vor Kurzem eine namhafte Pressesprecherin. „Ich habe viel zu viele Daten. Aber es sind die Falschen. Und wirklich nützliche Erkenntnisse bekomme ich auch nicht.“ Was müssen Kommunikationsverantwortiche tun, um Insights aus den Daten zu ziehen? Wie können Sie damit ihre Kommunikationssteuerung und ihr Themenmanagement befeuern?
Diese Fragen beantworten in einem kostenfreien Webinar am 27. April von 10:00 bis 11:00 Uhr:
- Timo Radzik, Project Owner Analytics Unlocked bei Siemens,
- Thomas Mickeleit, vormals Chef der Microsoft-Unternehmenskommunikation und Pionier in der Digitalisierung der PR,
- Jörg Forthmann, Geschäftsführer des IMWF
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