Früher oder später muss sich jeder Kommunikationsprofi auch mit Data Analytics beschäftigen. Welche KPI, Daten und Auswertungen sind für meine individuellen Kommunikationsziele relevant? Was belegt den Erfolg meines Contents, und wie lassen sich daraus konkrete Handlungsempfehlungen ableiten? Wie kann ich im Team datengetrieben diskutieren, ohne eine Atmosphäre der Kontrolle zu erzeugen? Im news aktuell Webinar Data Analytics für die Unternehmenskommunikation aufsetzen – so geht’s! spreche ich am 12. Mai genau darüber.
Programm
- Data Analytics: Die richtigen Kommunikationsziele und KPIs definieren
- Ermittlung von KPI Benchmarks für Kanäle und Ziele
- Die Wichtigkeit von Tag-Gruppen und Medientypen
- Analytics nachhaltig ins Team transportieren
- Inspiration anhand von Praxisbeispielen
Über die news aktuell academy
Die news aktuell academy bietet geballtes PR- und Marketingwissen für den Kommunikationsalltag. Experten bereiten Trend- und Basisthemen nachvollziehbar auf und vermitteln Learnings in praxisorientierten Seminaren, WebSessions und Workshops – auf Anfrage auch bei Ihnen vor Ort.
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